Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.

Candere, the lifestyle jewellery brand by Kalyan Jewellers, expanded its Maharashtra retail presence on January 5, 2026, with new stores in Kandivali, Nashik and Kolhapur to strengthen market reach.

The 18th edition of IIJS Bharat-Signature is scheduled from January 8 2026 to January 12 2026 at the JIO World Convention Centre Bombay Exhibition Centre. The event is expected to unite the entire global gem and jewellery community under one roof. With a diverse array of exhibitors and industry leaders, the 18th edition promises to be a convergence of innovation, networking, and business opportunities.

Bollywood actors Aamir Khan and Ranbir Kapoor have invested in luxury jewellery brand QWEEN, which is preparing to enter the Indian market with its first experiential stores in early 2026.

PNG Jewellers has appointed Sara Tendulkar as brand ambassador for Litestyle by PNG in December 2025, supporting the brand’s next growth phase and expansion into younger consumer-led jewellery retail markets.

Indian jewellery retailers face a widening loyalty gap as younger consumers prioritize experience over tradition. Evolving expectations, digital influence, and value-driven choices are reshaping how brands must now build long-term relationships.

In a conversation with Ayesha Vaswani, Shravan Satyani, Co-founder of Tyaani Jewellery by Karan Johar, shares insights into celebrity collaborations, evolving consumer expectations, and why trust and transparency matter more than ever for a new-age fine jewellery brand.

Titan Company Limited’s jewellery division continued its strong performance in the second quarter of FY26, recording a 19% year-on-year growth despite challenging market conditions marked by high gold prices and a strong base from last year.

With gold prices at record highs, Platinum Guild International (PGI) is spotlighting platinum as the jewellery industry’s next big growth opportunity at this year’s Jewellery & Gem WORLD Hong Kong (JGW).

The government has officially approved hallmarking for 9-karat gold jewellery, expanding the existing range of certified gold purities in an effort to make the yellow metal more accessible to cost-sensitive buyers.

Platinum Guild International (PGI) – India has announced the 8th edition of its flagship Platinum Buyer-Seller Meet, scheduled to take place on June 26–27, 2025, in Kochi.

As Akshaya Tritiya approaches, Pune-based lab-grown diamond jewellery brand Akoirah by Augmont is witnessing a shift in festive buying patterns, especially among younger consumers seeking value-driven and design-focused alternatives to traditional gold

India's leading jewellery retailers and designers have shifted the focus entirely from traditional gold weight pricing to prioritizing artistic merit, craftsmanship, and design innovation. Industry experts reveal how market segmentation, multi-functional designs, and compelling storytelling are now essential strategies for success, with insights into how different age groups are embracing these transformative approaches

Celebrating the timeless value of gold during one of India’s most auspicious occasions, P N Gadgil & Sons (PNGS), a legacy name in Indian jewellery, has launched its latest Akshaya Tritiya campaign titled Festival of Golden Movements